Since there are already players on the cannabis advertising market, our team has decided to do some research and identify the main pain points in the current situation.
In our opinion the following 3 items need some attention:
- Unfair ranking systems
- USA is the dominant player
No matter which of the existing platforms your business tries to use, the price ends up being pretty ridiculously high. Depending on your current location, advertising on one of the existing platforms could cost you THOUSANDS of dollars every month. And can those platforms guarantee the results - we don’t believe so!
Unfair ranking systems
Most of existing platforms offer some variation of "TOP #" businesses/deals. But what does "TOP" actually mean? Well, based on our research, "TOP" means "whoever pays the most", and we don’t believe it’s a fair representation of available businesses to customers.
It’s especially unfair to small business owners, who cannot dump a lot of cash, and, therefore, cannot compete with large businesses.
USA is the dominant player
Most of existing platforms have been started in the US and are working in accordance to US laws. As a result, we already started seeing some facts of business advertisements being removed from some platforms to comply with US laws (e.g. https://www.politico.com/states/california/story/2019/09/11/weedmaps-announces-timeline-for-removing-unlicensed-cannabis-ads-1183501)